Consumer’s Guide

The Consumer’s Guide to Carpet and Upholstery Cleaning by The Multi Caring Cleaning Company.
Specialists in Carpet & Upholstery Cleaning in Birmingham.

At Multiclean , we’re committed to excellence in our work and personal integrity. We produced this information to help consumers come to the right decision when choosing a carpet and upholstery cleaning service.  You WILL get the best cleaning you’ve ever seen-and you’ll get it at a reasonable price if you use to clean your carpets or upholstery.

• How to avoid four carpet and upholstery cleaning rip-offs!
• 6 costly misconceptions about carpet and upholstery cleaning
• What’s lurking in your carpet?
• Which method cleans best?
• 8 mistakes to avoid when choosing a Midlands based carpet and upholstery cleaner
• The importance of value and price
• Do you want a clean, healthy carpet?
• 100% no-risk guarantee
• 4 steps to a fresh, clean, healthy carpet

Choosing a carpet cleaner isn’t easy!
Why? Because you’re bombarded with misleading advertising, confusing claims and simply bad information.
From super-low prices and high-pressure sales to unqualified technicians and near-worthless methods – how do you ever find a qualified, competent, professional carpet cleaner?

You start by reading this “Consumer’s Guide To Carpet & upholstery Cleaning”.

In this fact-filled document, you’ll discover how to avoid four carpet cleaning rip-offs, eight mistakes to avoid when choosing a carpet cleaner, and four steps to a fresh, clean, healthy carpet.

We wrote this document after our experience of being in the cleaning industry for over 25 years. Our aim is to help you better understand carpet & upholstery cleaning. Now with this information, you can make an informed, intelligent decision.
If you have any questions about carpet or upholstery cleaning, you’re invited to call us  on 0121 691 8080.

We’ve dedicated our business to educating consumers. We’ll be happy to help you in every way.
PS. You can be sure our company works to the highest standards.

To some degree, all of us are attracted by low price because we want to work within a budget. But some cleaners use price as the bait for their false and misleading advertising. They offer a cheap price usually between £ 1.00 and £ 1.40 per m2- and then, once they arrive at your premises, they pressure you into buying “addons” It’s as if you were buying a car and found that the dealer was charging extra for the tyres and steering wheel. Carpet cleaning is not as cheap as some unethical carpet cleaners would like you to believe.

Dual process cleaning describes the process of shampooing or heavy preconditioning, followed with hot water extraction cleaning.
Unfortunately unethical carpet cleaners often use duel process as a bait and switch technique. Here’s how it’s done: First, they “bait” you with a basic cleaning (single process) at an unbelievably low price. Then, when you call, they try to switch” you to more expensive dual-process cleaning. If you don’t fall for their switch and choose their basic service, you’ll likely receive poor workmanship using little or no chemical and they will not guarantee their work.

You’ll read this in almost every ad. You’ll hear this from virtually every carpet cleaner. Remember this: The method that’s best for you is the method that achieves your goal. If you want a method that dries quickly, then a method that takes a long time to dry isn’t the best for you. So before you choose a carpet cleaner, identify your objectives. Then select the method that best reaches those objectives.

Years ago people believed this was true because their carpets were damaged by “technicians” who didn’t know how to properly clean using hot water. But today, we know it’s false. By cleaning and then rinsing your carpet with hot water, your carpet is thoroughly cleaned-in the same way that a person who showers and then rinses off the dirt and soap will be much cleaner than the person who takes only a sponge bath. Obviously, each carpet cleaner will be biased toward his own method. And each method does have advantages. So I suggest you look to what carpet manufactures say.

You should wait as long as possible before cleaning your carpet. No. Dirt is abrasive- like sandpaper. Every time you step on your carpet, you grind dirt into the fibres. This cuts your carpet, just as if you had used a knife. This cutting causes your carpet to wear out faster. A dirty carpet will not last as long as a clean carpet. And while vacuuming helps -by itself, it’s simply not enough. The longer you wait to have your carpet cleaned, the more damage you do to your carpet and the faster it wears out.

The only reason to clean a carpet is to remove dirt.
No. As you are probably aware, outdoor air contains pollens, fungus, bacteria, air pollution, cigarette smoke, car exhaust- and hundreds of other chemicals. When you come into your home, you carry those pollens, bacteria etc. in your hair and on your skin, clothes and shoes. Not surprisingly all those chemicals and toxins wind up in your carpets.

If you or your family have allergies or breathing problems the source could be in your carpets.

One method of carpet cleaning is as good as another.
No. The dry cleaning methods- which are dry foam, dry chemicals, and dry compound- do not rinse your carpet in any way. Instead, they leave a dirty residue. You may say they clean the carpet half way. The most effective method is hot water extraction. Hot water extraction means hot water cleaning solution, under high pressure, is forced into your carpet and then sucked out of your carpet. Shaw industries, the world’s largest carpet manufacturer, recommends truck mounted hot water extraction as the primary method of cleaning carpets. Carpet cleaners use two types of hot water extraction. If they use an extraction unit mounted in a van outside it is known as a truck mount. If they use a machine they can bring into your premises, it is known as a portable machine.

Having the right equipment is all a company needs to clean your carpets properly. Not true. Many companies own hot-water extraction machines but very few companies teach their employees how to use them properly. This is why it is important that you choose your carpet cleaner very carefully.

The company that offers the lowest price is the company you should hire. No. I’ve seen so many problems arise from lowest-bid companies that I suggest you NEVER hire a company that quotes the cheapest price. The two most common problems are:
1. The price may not be for the services you want performed. The company may be equipped to remove only the dirt from your carpet. But you may want bacteria, fungus, pollens, dust mites and tobacco residues removed as well.
2. The price you see advertised may not be the price you pay. Many home owners have learned that the low price they saw advertised only lasted until the carpet cleaner got into their home. Then they were pressured into paying a lot more for a variety of add-ons. (Some carpet cleaners even break the law by using illegal bait and switch tactics.)

Asphalt, Bacteria. Car exhaust. Chemicals Dirt. Dust. Dust mites. Earth. Food particles. Fungus. Germs. Gravel. Grease. Hair. Industrial waste. Lint. Mud. Pet stains. Pollens. Pollutants. Smoke. Soot. Tar. Tobacco smoke. Urine. Vomit.
Plus don’t forget living creatures, such as dust mites, fleas, and other creatures that live, breed and hide in your carpet.
• Dust mites and their faeces are the biggest cause of asthma and allergic reactions affecting four million people in the UK
• Up to 25% of the weight of the average pillow consists of dead skin, dust mites and their droppings.
• 85% of asthma attacks are triggered by dust mite allergens•
At best, vacuuming removes only 5-10% of the dust mite populations in your home.
• You cannot see them with the naked eye … but they are there!

Dry foam:
The carpet cleaner applies shampoo to your carpet, allows it to dry, and then, without rinsing, sucks the dried shampoo into a vacuum. Can you imagine applying a shampoo to your hair, allowing it to dry and then removing the shampoo from your head with a vacuum?
This method leaves dirty residues in your carpet, which is one reason why dry foam is not very effective.
Dry, absorbent powder:
The dry-compound method spreads a moist, absorbent powder through the carpet. The powder is allowed to dry and then sucked up into a vacuum. This method leaves dry sponge particles at the base of the carpet yarn. And because the carpet is not rinsed, this method also, is not very effective.

Dry Fusion, Bonnet cleaning.
This method cleans, stainblocks, heat dries and deodorisers in one process. This method is very effective on low profile commercial carpet and carpet tiles, however on carpets that have a pile it is less effective.
Hot water extraction:
This is a fancy way of saying that a hot water cleaning solution under high pressure is forced into your carpet and then sucked out of your carpet. In a recent technical bulletin, Shaw industries, the world’s largest carpet manufacturer, “recommends the truck mounted hot water extraction system, which research indicates provides the best capability for cleaning”.
Choosing a carpet cleaner based on equipment alone. No question, your carpet cleaner needs first-rate equipment. But he also needs something else. He needs employees who are skilled at operating that equipment.

Choosing a carpet cleaner based on low price. Low price could be a problem in three ways: (1) Low price can be the bait that attracts the phone call. But once the cleaner gets into your home, he pressures you into a much more expensive job. (2) Low price can be for single-process cleaning, rarely does the consumer know what this means and, when told, asks for dual-process cleaning instead, which costs much more. (3) Low price means the carpet cleaner has cheap equipment, which will not effectively clean your carpet.

Choosing a carpet cleaner who gives you a cheap estimate on the telephone, who doesn’t ask  you the size condition and age of the items to be cleaned.  We have been in the business of cleaning carpets and upholstery for over 25 years and can give a accurate estimate over the phone. A  specific written quotation can be arrange for you before you book the job if that is the cost you will pay on the day. Then you’ll know exactly what you have to pay the technician on completion.

Choosing a carpet cleaner who doesn’t offer a money back guarantee. In our view every carpet cleaning company should be fully accountable for its work. And if you aren’t satisfied that the carpet cleaner has done exactly what he said he would do, you shouldn’t have to pay for it. Not all carpet cleaners offer a guarantee. Or, if they do, the guarantee may be “limited”. Ask the carpet cleaner if he offers a money back guarantee and then make sure the cleaner includes it on his written quotation.

Choosing a carpet cleaner without getting comments from his other clients. Any carpet cleaner can say anything about his past jobs. And, sadly, some of what he says may not be true. Make sure you ask for references or read comments from current customers so you can depend on the carpet cleaner and his work.

Choosing a carpet cleaner who doesn’t use a Truck Mounted high powered hot water extraction system.

You might expect this from us, since our employees use this type of system. But there are several good reasons. They are the Rolls Royce of carpet cleaning machines; they use hotter water, higher pressure and stronger suction than any other method, so you get a far better job.

Price is what you pay. The value is what you get in relation to what you pay.
When you select a carpet cleaner, you’ll choose from a wide variety of cleaning methods and prices.
Shaw industries, the world’s largest carpet manufacturer, recommend truck mounted high-powered hot water extraction
Here’s why:
(1) High-powered hot water extraction units heat the water to higher temperatures. Higher temperatures means better cleaning ability.
(2) It shoots the cleaning solution into your carpet at high pressures, which breaks up the dirt, bacteria, chemicals and pollens.
(3) The machine uses strong suction to draw the dirt, chemicals, bacteria, pollens and tobacco residue out of your carpet. Not surprisingly, having your carpet thoroughly cleaned with high powered hot water extraction costs more than renting a DIY machine.
If you bought the cheapest carpeting you could find, then renting a small shampooer might be all you need. No question, it will get some of the dirt out- but the key word is “some”. It will not get out many of the pollens, chemicals, bacteria and dust mite residues. On the other hand- if you want your carpet to look good and give years of dependable service- then you need to take extra good care of it. This means you need to have it cleaned by a skilled, qualified technician at least once a year, as recommended by many leading carpet mills.

Which is more important to you: a clean carpet or a clean and healthy carpet? Yes I assure you, there is a big difference. Each carpet cleaning method has advantages and disadvantages. Some methods will only get out the dirt. Other methods will get out the dirt and grease. Still others will get out virtually everything. And, to be sure, some are more expensive than others.
If all you want is a cheap, rinse-the-dirt-off-the-top cleaning – which you might find from around £30.00 per room – then we respectfully ask that you call another company. But if you want to protect your health – if you want to protect your
investment in carpeting – if you want to protect your staff and visitors from the countless bacteria, fungus, pollens and dust mites that reside in your carpet, then you’re invited to call us. The truck mounted hot water units we use is the most effective cleaning system available today. Likewise, they are the most expensive units on the market. But we bought these units for a good reason: More and more homes want the good-health benefits that come from having a fresh, clean carpet. Have you seen how a little boy’s trousers get when he plays outdoors? If you have, then you know you can brush off his trousers and make him think they’re clean. Or, if you want the job done right, you can machine wash them in hot water and detergent and you’ll KNOW they’re clean. The same is true for your carpet. You can hire someone for £30.00
to £35.00 who will “brush off ” your carpeting and make you think it’s clean. Or, if you want the job done right, we’ll clean your carpets with hot water and eco friendly cleaning solutions using our state of the art cleaning machine and you’ll know they’re clean. So if you want a thoroughly clean carpet- if you’re willing to invest in your family’s good health- you’re invited to call us. You’ll receive a written estimate, at no cost or obligation. And if you give us the go-ahead, you’re further protected with our Double 100% NO-RISK SATISFACTION GUARANTEE We want you to be really pleased- in fact absolutely delighted- with every carpet & upholstery job we do.

%d bloggers like this: